[Episcopal News Service]
'The Episcopal Church Welcomes You,' a television ad campaign created in 2000 and aired on local television stations in the San Francisco area, is winning national awards for its creativity and its production qualities.
The commercials were designed as an opportunity for the Episcopal Church to reach out to spiritual seekers and those who are looking for deeper meaning in their lives, emphasizing the church community as a diverse and inclusive environment. They address diversity and women's issues head on, showing the Diocese of California's leadership in social and spiritual issues.
Produced by GraceCom Media Ministry, a program of Grace Cathedral, the campaign was awarded a Telly Award in the category of public service announcements. The awards program honors non-network and cable commercials. This year the national competition drew 12,000 entries.
'We wanted to encourage people to take a second look at Episcopalians,' said Canon Rick Johnson, who produced and directed the series. 'We have an open-minded approach to Christianity, supporting anyone who wants to deepen their spirituality.'
The campaign also received a Summit Creative Award for Best Television Public Service Campaign; a Gold Aurora Award for Advertising Campaign; and an Award of Merit in the Polly Bond competition sponsored by Episcopal Communicators.
Some concepts for the ad campaign were drawn from a print ad campaign of the Church Ad Project in the 1980s and the television ads from the project are now available to other Episcopal churches in the country. For more information contact the GraceCom office at 415-749-6360.
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