Social media for congregations
"So much of the information out there about using web and social media marketing is geared towards selling products and services," said Jake Dell, Episcopal, the church's senior manager of digital marketing and advertising, in the release. "We saw the need to write a guide that Episcopal congregations could use and would speak to them, but at the same time we wanted to ‘borrow’ as much as we could from the business world. We didn’t see a need to re-invent the wheel."
Included in free Social Media and the Episcopal Church are: six best practices;"how to" tips for each practice; and separate sections on church websites and dealing with negative social media. As of mid-afternoon July 21, the white paper was downloaded close to 600 times.
"Episcopal congregations already know they need to be online and active in creating local excitement about their mission and ministries," Dell said."What they may not know is how easy the web has become to use."
Dell explained that the impetus for the White Paper stemmed from the congregations who were aware they needed information and expressed that they didn’t know where to look, according to the release.
"I get so many calls from rectors and parish communications teams who are paralyzed -- their webmaster has left or moved away and no one knows how this thing works," Dell said."But those days are over. I want churches to see there is a way forward and to help get them on the path to growth."
For more information contact Jake Dell at firstname.lastname@example.org